Merlin Group’s Meta Ad Strategy
Tracked since Dec 2025 · General
Total ads tracked
106
Active now
100
Longest-running ad
272 days
Avg ad lifespan
28 days
Ad volume over time
the data competitors don’t showMerlin Group went from 5 to 106 active ads (21.2×) between Dec '25 and Aug '26.
Signal: started testing video creative around Dec '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
● Live
Running 32 days
{{product.name}} · since Jul 2026
Format mix
Text Overlay96%
Studio Product4%
Hook types
Contrarian40%
Direct Offer32%
Story20%
Curiosity Gap8%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is Merlin Group running?
Merlin Group has 100 active ads right now, out of 106 tracked since Dec 2025.
What is Merlin Group's longest-running ad?
Their longest-running ad has stayed live 272 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Merlin Group ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent
Run ad research on autopilot
AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.