Middo

Middo’s Meta Ad Strategy

Tracked since Oct 2024 · General

● Tracked over time
Total ads tracked
120
Active now
101
Longest-running ad
687 days
Avg ad lifespan
187 days

Ad volume over time

the data competitors don’t show

Middo went from 7 to 120 active ads (17.1×) between Oct '24 and Aug '26.

Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Oct '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 687 days
50% Halloween korting!💀 · since Oct 2024
● Live
Running 687 days
50% Halloween korting!💀 · since Oct 2024
● Live
Running 684 days
Haal het engste masker nu in huis → · since Oct 2024
● Live
Running 461 days
Nu 50% Korting + Gratis Verzending!📦 · since May 2025
● Live
Running 415 days
Zomerdeals tot -70% 🎁 · since Jul 2025
● Live
Running 410 days
Uniek & Handig – Veilig Besteld bij Middo.nl · since Jul 2025
● Live
Running 377 days
50% Halloween korting!💀 · since Aug 2025
● Live
Running 377 days
50% Halloween korting!💀 · since Aug 2025
● Live
Running 362 days
50% Halloween korting!💀 · since Aug 2025

Format mix

Studio Product52%
Ugc Lifestyle32%
Ugc Talking Head8%
Product Shot4%
Screenshot4%

Hook types

Question42%
Direct Offer21%
Problem Agitation21%
Curiosity Gap8%
Contrarian4%
Testimonial4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Middo running?
Middo has 101 active ads right now, out of 120 tracked since Oct 2024.
What is Middo's longest-running ad?
Their longest-running ad has stayed live 687 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Middo ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.