MINISO’s Meta Ad Strategy
Tracked since Apr 2025 · General
Total ads tracked
54
Active now
34
Longest-running ad
522 days
Avg ad lifespan
125 days
Ad volume over time
the data competitors don’t showMINISO went from 1 to 54 active ads (54.0×) between Apr '25 and Sep '26.
Signal: started testing video creative around Jul '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 21 days
LISA's Pop-Up World Tour aesthetics have landed in ICONSIAM, Ban · since Sep 2026
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Running 11 days
♥️Who’s your favorite?♥️ · since Sep 2026
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Running 10 days
Meet the sweetest little wish squad🌷✨ · since Sep 2026
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Running 9 days
MINISO · since Sep 2026
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Running 9 days
MINISO · since Sep 2026
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Running 9 days
✨ Calling all Naruto fans in Toronto & Mississauga! · since Sep 2026
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Running 9 days
New Arrival｜LISA ALTEREGO Series Cotton Doll｜ICONSIAM, Bangkok, · since Sep 2026
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Running 9 days
Naruto First Launch In MINISO Canada🔥 · since Sep 2026
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Running 9 days
Naruto First Launch In MINISO Canada🔥 · since Sep 2026
Format mix
Studio Product88%
Text Overlay12%
Hook types
Direct Offer76%
Story12%
Curiosity Gap8%
Question4%
Recently launched
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Frequently asked
How many Meta ads is MINISO running?
MINISO has 34 active ads right now, out of 54 tracked since Apr 2025.
What is MINISO's longest-running ad?
Their longest-running ad has stayed live 522 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MINISO ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.