Morning Brew

Morning Brew’s Meta Ad Strategy

Tracked since Apr 2021 · General

● Tracked over time
Total ads tracked
56
Active now
36
Longest-running ad
1956 days
Avg ad lifespan
649 days

Ad volume over time

the data competitors don’t show

Morning Brew went from 1 to 56 active ads (56.0×) between Apr '21 and Aug '26.

Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2656

Signal: started testing video creative around May '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 191 days
Trusted by millions. Actually enjoyed by them too. · since Feb 2026
● Live
Running 110 days
Trusted by millions. Actually enjoyed by them too. · since May 2026
● Live
Running 48 days
Trusted by millions. Actually enjoyed by them too. · since Jul 2026
● Live
Running 41 days
Trusted by millions. Actually enjoyed by them too. · since Jul 2026
● Live
Running 24 days
Subscribe for Free · since Aug 2026
● Live
Running 24 days
Subscribe for Free · since Aug 2026
● Live
Running 24 days
Subscribe for Free · since Aug 2026
● Live
Running 24 days
Subscribe for Free · since Aug 2026
● Live
Running 24 days
Subscribe for Free · since Aug 2026

Format mix

Text Overlay76%
Animation12%
Ugc Lifestyle8%
Ugc Talking Head4%

Hook types

Social Proof48%
Direct Offer20%
Problem Agitation20%
Curiosity Gap8%
Contrarian4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Morning Brew running?
Morning Brew has 36 active ads right now, out of 56 tracked since Apr 2021.
What is Morning Brew's longest-running ad?
Their longest-running ad has stayed live 1956 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Morning Brew ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.