Mous

Mous’s Meta Ad Strategy

Tracked since Sep 2025 · Ecommerce

● Tracked over time
Total ads tracked
228
Active now
205
Longest-running ad
411 days
Avg ad lifespan
71 days

Ad volume over time

the data competitors don’t show

Mous went from 3 to 228 active ads (76.0×) between Sep '25 and Oct '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26228

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 229 days
Mous · since Mar 2026
Running 125 days
{{product.name}} · since Jul 2026
Running 124 days
{{product.name}} · since Jul 2026
Running 124 days
{{product.name}} · since Jul 2026
Running 111 days
{{product.name}} · since Jul 2026
Running 111 days
{{product.name}} · since Jul 2026
Running 111 days
{{product.name}} · since Jul 2026
Running 108 days
Cases with smarter control · since Jul 2026
Running 107 days
Cases with smarter control · since Jul 2026

Format mix

Ugc Lifestyle44%
Studio Product40%
Text Overlay16%

Hook types

Problem Agitation36%
Direct Offer28%
Contrarian12%
Curiosity Gap12%
Authority8%
Story4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Mous running?
Mous has 205 active ads right now, out of 228 tracked since Sep 2025.
What is Mous's longest-running ad?
Their longest-running ad has stayed live 411 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Mous ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.