Moz

Moz’s Meta Ad Strategy

Tracked since Jun 2025 · General

● Tracked over time
Total ads tracked
87
Active now
67
Longest-running ad
445 days
Avg ad lifespan
150 days

Ad volume over time

the data competitors don’t show

Moz went from 4 to 87 active ads (21.8×) between Jun '25 and Aug '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2687

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 324 days
{{product.name}} · since Oct 2025
● Live
Running 324 days
{{product.name}} · since Oct 2025
● Live
Running 324 days
{{product.name}} · since Oct 2025
● Live
Running 324 days
{{product.name}} · since Oct 2025
● Live
Running 324 days
{{product.name}} · since Oct 2025
● Live
Running 321 days
{{product.name}} · since Oct 2025
● Live
Running 320 days
{{product.name}} · since Oct 2025
● Live
Running 316 days
{{product.name}} · since Oct 2025
● Live
Running 311 days
{{product.name}} · since Oct 2025

Format mix

Text Overlay84%
Screenshot8%
Before After4%
Studio Product4%

Hook types

Direct Offer56%
Question24%
Authority8%
Problem Agitation8%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Moz running?
Moz has 67 active ads right now, out of 87 tracked since Jun 2025.
What is Moz's longest-running ad?
Their longest-running ad has stayed live 445 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Moz ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.