MTN South Africa

MTN South Africa’s Meta Ad Strategy

Tracked since May 2025 · Saas

● Tracked over time
Total ads tracked
102
Active now
100
Longest-running ad
474 days
Avg ad lifespan
81 days

Ad volume over time

the data competitors don’t show

MTN South Africa went from 2 to 102 active ads (51.0×) between May '25 and Aug '26.

May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26102

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 474 days
{{product.name}} · since May 2025
● Live
Running 474 days
{{product.name}} · since May 2025
● Live
Running 152 days
MTN South Africa · since Mar 2026
● Live
Running 152 days
More Freedom. More Value · since Mar 2026
● Live
Running 151 days
The Plan Created For You · since Mar 2026
● Live
Running 151 days
The Plan Created For You · since Mar 2026
● Live
Running 151 days
More Freedom. More Value · since Mar 2026
● Live
Running 151 days
MTN South Africa · since Mar 2026
● Live
Running 151 days
More Freedom. More Value · since Mar 2026

Format mix

Studio Product60%
Text Overlay36%
Screenshot4%

Hook types

Direct Offer32%
Problem Agitation32%
Contrarian16%
Question12%
Aspirational4%
New Launch4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is MTN South Africa running?
MTN South Africa has 100 active ads right now, out of 102 tracked since May 2025.
What is MTN South Africa's longest-running ad?
Their longest-running ad has stayed live 474 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MTN South Africa ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.