MUBI

MUBI’s Meta Ad Strategy

Tracked since Apr 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
882 days
Avg ad lifespan
73 days

Ad volume over time

the data competitors don’t show

MUBI went from 1 to 120 active ads (120.0×) between Apr '24 and Sep '26.

Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 114 days
Tu boleto al cine · since May 2026
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Running 114 days
{{product.name}} · since May 2026
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Running 106 days
bymarinamay · since May 2026
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Running 106 days
Houses in films hold memory, obsession, grief, beauty, violence, · since May 2026
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Running 106 days
Your feed skipped these 10/10 bangers! · since May 2026
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Running 106 days
Houses in films hold memory, obsession, grief, beauty, violence, · since May 2026
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Running 106 days
Films that explore love as it really is - intense, messy, passio · since May 2026
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Running 106 days
Your feed skipped these 10/10 bangers! · since May 2026
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Running 106 days
A little reminder from Agent Cooper: slow down, sip your coffee · since May 2026

Format mix

Text Overlay36%
Slideshow20%
Studio Product20%
Screenshot16%
Ugc Lifestyle8%

Hook types

Curiosity Gap26%
Authority26%
Direct Offer17%
Social Proof13%
Contrarian9%
Story9%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is MUBI running?
MUBI has 100 active ads right now, out of 120 tracked since Apr 2024.
What is MUBI's longest-running ad?
Their longest-running ad has stayed live 882 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MUBI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.