Muravai

Muravai’s Meta Ad Strategy

Tracked since Feb 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
578 days
Avg ad lifespan
326 days

Ad volume over time

the data competitors don’t show

Muravai went from 17 to 120 active ads (7.1×) between Feb '25 and Sep '26.

Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Feb '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 578 days
Holiday Sale - Buy 1 Get 1 Free! ❄️ · since Feb 2025
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Running 578 days
Holiday Sale - Buy 1 Get 1 Free! ❄️ · since Feb 2025
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Running 578 days
Fall Sale - Buy 1 Get 1 Free! ☀️ · since Feb 2025
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Running 578 days
Holiday Sale - Buy 1 Get 1 Free! ❄️ · since Feb 2025
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Running 578 days
Black Friday Sale - Buy 1 Get 1 Free! 🖤 · since Feb 2025
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Running 578 days
Holiday Sale - Buy 1 Get 1 Free! ❄️ · since Feb 2025
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Running 578 days
Holiday Sale - Buy 1 Get 1 Free! ❄️ · since Feb 2025
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Running 577 days
Fall Sale - Buy 1 Get 1 Free! ☀️ · since Feb 2025
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Running 577 days
Summer Sale - Buy 1 Get 1 Free! ☀️ · since Feb 2025

Format mix

Studio Product36%
Ugc Lifestyle36%
Text Overlay24%
Before After4%

Hook types

Direct Offer68%
Curiosity Gap20%
Contrarian4%
Problem Agitation4%
Story4%

Recently launched

Sep 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026
Jun 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Muravai running?
Muravai has 100 active ads right now, out of 120 tracked since Feb 2025.
What is Muravai's longest-running ad?
Their longest-running ad has stayed live 578 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Muravai ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.