MVMT

MVMT’s Meta Ad Strategy

Tracked since May 2025 · General

● Tracked over time
Total ads tracked
74
Active now
54
Longest-running ad
461 days
Avg ad lifespan
174 days

Ad volume over time

the data competitors don’t show

MVMT went from 3 to 74 active ads (24.7×) between May '25 and Aug '26.

May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2674

Signal: started testing video creative around May '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 461 days
Shop Men's Sale · since May 2025
● Live
Running 461 days
Shop New Arrivals · since May 2025
● Live
Running 452 days
Shop Women's Watches · since May 2025
● Live
Running 426 days
Shop Women's Watches · since Jun 2025
● Live
Running 425 days
Shop New Arrivals · since Jun 2025
● Live
Running 425 days
Shop Men's Watches · since Jun 2025
● Live
Running 412 days
Shop Men's Watches · since Jun 2025
● Live
Running 382 days
Limited Edition Collab · since Jul 2025
● Live
Running 363 days
Shop New MVMT Watch · since Aug 2025

Format mix

Studio Product76%
Ugc Lifestyle24%

Hook types

Direct Offer29%
Contrarian29%
Authority25%
Story8%
Aspirational4%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is MVMT running?
MVMT has 54 active ads right now, out of 74 tracked since May 2025.
What is MVMT's longest-running ad?
Their longest-running ad has stayed live 461 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MVMT ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.