My 1st Years’s Meta Ad Strategy
Tracked since Aug 2025 · General
Total ads tracked
120
Active now
100
Longest-running ad
367 days
Avg ad lifespan
56 days
Ad volume over time
the data competitors don’t showMy 1st Years went from 1 to 120 active ads (120.0×) between Aug '25 and Aug '26.
Signal: started testing video creative around Jul '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 28 days
Personalised Backpacks That Stop All The Cloakroom Confusion · since Jul 2026
● Live
Running 28 days
Get Them Weekend-Adventure Ready · since Jul 2026
● Live
Running 28 days
My 1st Years · since Jul 2026
● Live
Running 28 days
Their First Nursery Backpack⭐ · since Jul 2026
● Live
Running 28 days
Backpack For All Their Holiday Essentials · since Jul 2026
● Live
Running 28 days
Discover Our Range Of Personalised Backpacks · since Jul 2026
● Live
Running 28 days
A Personalised Gift They’ll Treasure · since Jul 2026
● Live
Running 28 days
Made For Sunny Little Adventures · since Jul 2026
● Live
Running 28 days
My 1st Years · since Jul 2026
Format mix
Studio Product44%
Text Overlay44%
Ugc Lifestyle12%
Hook types
Direct Offer56%
Problem Agitation16%
Story16%
Question12%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is My 1st Years running?
My 1st Years has 100 active ads right now, out of 120 tracked since Aug 2025.
What is My 1st Years's longest-running ad?
Their longest-running ad has stayed live 367 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this My 1st Years ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.