My Term Life Guy

My Term Life Guy’s Meta Ad Strategy

Tracked since Sep 2026 · General

● Tracked over time
Total ads tracked
89
Active now
89
Longest-running ad
33 days
Avg ad lifespan
23 days

Ad volume over time

the data competitors don’t show

My Term Life Guy went from 69 to 89 active ads (1.3×) between Sep '26 and Oct '26.

Sep '26Oct '2689

Signal: started testing video creative around Sep '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026
Running 33 days
Mortgage Protection w/ Living Benefits · since Sep 2026

Format mix

Text Overlay100%

Hook types

Curiosity Gap56%
Direct Offer44%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is My Term Life Guy running?
My Term Life Guy has 89 active ads right now, out of 89 tracked since Sep 2026.
What is My Term Life Guy's longest-running ad?
Their longest-running ad has stayed live 33 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this My Term Life Guy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.