MyFitnessPal’s Meta Ad Strategy
Tracked since Jan 2026 · Health App
Total ads tracked
240
Active now
48
Longest-running ad
290 days
Avg ad lifespan
139 days
Ad volume over time
the data competitors don’t showMyFitnessPal went from 88 to 184 active ads (2.1×) between Jan '26 and Mar '26.
Signal: started testing video creative around Jan '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 66 days
#1 Nutrition Tracking App · since Aug 2026
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Running 66 days
Track your food with ease · since Aug 2026
Log in to unlock● Live
Running 66 days
Track your food with ease · since Aug 2026
Log in to unlock● Live
Running 66 days
Track your food with ease · since Aug 2026
Log in to unlock● Live
Running 66 days
Track your food with ease · since Aug 2026
Log in to unlock● Live
Running 66 days
Track your food with ease · since Aug 2026
Log in to unlock● Live
Running 65 days
#1 Nutrition Tracking App · since Aug 2026
Log in to unlock● Live
Running 65 days
#1 Nutrition Tracking App · since Aug 2026
Log in to unlock● Live
Running 64 days
#1 Nutrition Tracking App · since Aug 2026
Format mix
Studio Product63%
Text Overlay22%
Ugc Lifestyle9%
Screenshot3%
Ugc Talking Head3%
Hook types
Direct Offer56%
Problem Agitation26%
Contrarian7%
Before After4%
Curiosity Gap4%
Story2%
Recently launched
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Frequently asked
How many Meta ads is MyFitnessPal running?
MyFitnessPal has 48 active ads right now, out of 240 tracked since Jan 2026.
What is MyFitnessPal's longest-running ad?
Their longest-running ad has stayed live 290 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MyFitnessPal ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.