MyFitnessPal

MyFitnessPal’s Meta Ad Strategy

Tracked since Jan 2026 · Health App

● Tracked over time
Total ads tracked
111
Active now
23
Longest-running ad
117 days
Avg ad lifespan
95 days

Ad volume over time

the data competitors don’t show

MyFitnessPal went from 88 to 111 active ads (1.3×) between Jan '26 and May '26.

Jan '26Feb '26Mar '26Apr '26May '26111

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 12 days
{{product.name}} · since Apr 2026
● Live
Running 12 days
#1 Nutrition Tracking App · since Apr 2026
● Live
Running 12 days
#1 Nutrition Tracking App · since Apr 2026
● Live
Running 12 days
{{product.name}} · since Apr 2026
● Live
Running 12 days
{{product.name}} · since Apr 2026
● Live
Running 12 days
{{product.name}} · since Apr 2026
● Live
Running 12 days
#1 Nutrition Tracking App · since Apr 2026
● Live
Running 12 days
{{product.name}} · since Apr 2026
● Live
Running 12 days
{{product.name}} · since Apr 2026

Format mix

Ugc Lifestyle41%
Ugc Talking Head18%
Screenshot15%
Before After11%
Text Overlay10%
Studio Product6%

Hook types

Problem Agitation44%
Contrarian14%
Curiosity Gap13%
Direct Offer10%
Story10%
Aspirational8%

Recently launched

May 2026
May 2026
May 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is MyFitnessPal running?
MyFitnessPal has 23 active ads right now, out of 111 tracked since Jan 2026.
What is MyFitnessPal's longest-running ad?
Their longest-running ad has stayed live 117 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this MyFitnessPal ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.