Myprotein

Myprotein’s Meta Ad Strategy

Tracked since Jan 2025 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
588 days
Avg ad lifespan
93 days

Ad volume over time

the data competitors don’t show

Myprotein went from 2 to 120 active ads (60.0×) between Jan '25 and Aug '26.

Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 418 days
{{product.name}} · since Jul 2025
● Live
Running 418 days
{{product.name}} · since Jul 2025
● Live
Running 257 days
{{product.name}} · since Dec 2025
● Live
Running 236 days
{{product.name}} · since Jan 2026
● Live
Running 160 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 140 days
{{product.name}} · since Apr 2026
● Live
Running 137 days
Download the Myprotein App Today · since Apr 2026
● Live
Running 135 days
Download the Myprotein App Today · since Apr 2026

Format mix

Studio Product68%
Text Overlay24%
Ugc Lifestyle8%

Hook types

Direct Offer76%
Authority20%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Myprotein running?
Myprotein has 100 active ads right now, out of 120 tracked since Jan 2025.
What is Myprotein's longest-running ad?
Their longest-running ad has stayed live 588 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Myprotein ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.