Myprotein

Myprotein’s Meta Ad Strategy

Tracked since Jan 2025 · General

● Tracked over time
Total ads tracked
175
Active now
151
Longest-running ad
630 days
Avg ad lifespan
80 days

Ad volume over time

the data competitors don’t show

Myprotein went from 2 to 173 active ads (86.5×) between Jan '25 and Sep '26.

Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26173

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 460 days
{{product.name}} · since Jul 2025
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Running 460 days
{{product.name}} · since Jul 2025
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Running 299 days
{{product.name}} · since Dec 2025
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Running 278 days
{{product.name}} · since Jan 2026
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Running 193 days
{{product.name}} · since Mar 2026
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Running 182 days
{{product.name}} · since Apr 2026
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Running 172 days
{{product.name}} · since Apr 2026
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Running 133 days
{{product.name}} · since May 2026
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Running 97 days
{{product.name}} · since Jul 2026

Format mix

Studio Product52%
Text Overlay32%
Ugc Lifestyle12%
Ugc Talking Head4%

Hook types

Direct Offer48%
Authority16%
Curiosity Gap16%
Contrarian8%
Statistic8%
Social Proof4%

Recently launched

Oct 2026
Oct 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Myprotein running?
Myprotein has 151 active ads right now, out of 175 tracked since Jan 2025.
What is Myprotein's longest-running ad?
Their longest-running ad has stayed live 630 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Myprotein ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.