Mytheresa’s Meta Ad Strategy
Tracked since Jul 2025 · General
Total ads tracked
113
Active now
93
Longest-running ad
430 days
Avg ad lifespan
62 days
Ad volume over time
the data competitors don’t showMytheresa went from 1 to 113 active ads (113.0×) between Jul '25 and Sep '26.
Signal: started testing video creative around Sep '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 53 days
Mytheresa · since Aug 2026
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Running 33 days
The Finest Edit in Luxury · since Sep 2026
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Running 33 days
The Finest Edit in Luxury · since Sep 2026
Log in to unlock● Live
Running 33 days
The Finest Edit in Luxury · since Sep 2026
Log in to unlock● Live
Running 33 days
The Finest Edit in Luxury · since Sep 2026
Log in to unlock● Live
Running 33 days
The Finest Edit in Luxury · since Sep 2026
Log in to unlock● Live
Running 33 days
The Finest Edit in Luxury · since Sep 2026
Log in to unlock● Live
Running 33 days
The Finest Edit in Luxury · since Sep 2026
Log in to unlock● Live
Running 33 days
The Finest Edit in Luxury · since Sep 2026
Format mix
Studio Product100%
Hook types
Authority80%
Direct Offer16%
Curiosity Gap4%
Recently launched
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Frequently asked
How many Meta ads is Mytheresa running?
Mytheresa has 93 active ads right now, out of 113 tracked since Jul 2025.
What is Mytheresa's longest-running ad?
Their longest-running ad has stayed live 430 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Mytheresa ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.