NET-A-PORTER

NET-A-PORTER’s Meta Ad Strategy

Tracked since Sep 2025 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
374 days
Avg ad lifespan
52 days

Ad volume over time

the data competitors don’t show

NET-A-PORTER went from 1 to 120 active ads (120.0×) between Sep '25 and Sep '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 56 days
{{product.brand}} · since Jul 2026
Running 56 days
{{product.brand}} · since Jul 2026
Running 44 days
The Row · since Aug 2026
Running 37 days
{{product.brand}} · since Aug 2026
Running 37 days
{{product.brand}} · since Aug 2026
Running 31 days
Sophie Bille Brahe · since Aug 2026
Running 31 days
{{product.brand}} · since Aug 2026
Running 31 days
{{product.brand}} · since Aug 2026
Running 31 days
Suzanne Kalan · since Aug 2026

Format mix

Studio Product92%
Text Overlay8%

Hook types

Authority52%
Direct Offer40%
Contrarian8%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is NET-A-PORTER running?
NET-A-PORTER has 100 active ads right now, out of 120 tracked since Sep 2025.
What is NET-A-PORTER's longest-running ad?
Their longest-running ad has stayed live 374 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this NET-A-PORTER ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.