No Excess

No Excess’s Meta Ad Strategy

Tracked since Jul 2025 · General

● Tracked over time
Total ads tracked
89
Active now
69
Longest-running ad
422 days
Avg ad lifespan
64 days

Ad volume over time

the data competitors don’t show

No Excess went from 1 to 89 active ads (89.0×) between Jul '25 and Sep '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2689

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 10 days
{{product.name}} · since Aug 2026
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Running 10 days
{{product.name}} · since Aug 2026
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Running 10 days
{{product.name}} · since Aug 2026
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Running 10 days
default_collection_headline · since Aug 2026
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Running 10 days
Comfort at Every Moment · since Aug 2026
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Running 10 days
Comfort at Every Moment. · since Aug 2026
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Running 8 days
{{product.brand}} {{product.name}} · since Aug 2026
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Running 7 days
No Excess · since Aug 2026
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Running 6 days
Fall Winter 2026 · since Aug 2026

Format mix

Studio Product64%
Text Overlay28%
Ugc Lifestyle8%

Hook types

Direct Offer88%
Authority12%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is No Excess running?
No Excess has 69 active ads right now, out of 89 tracked since Jul 2025.
What is No Excess's longest-running ad?
Their longest-running ad has stayed live 422 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this No Excess ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.