Noom

Noom’s Meta Ad Strategy

Tracked since Apr 2020 · Health App

● Tracked over time
Total ads tracked
1,214
Active now
129
Longest-running ad
2154 days
Avg ad lifespan
152 days

Ad volume over time

the data competitors don’t show

Noom went from 2 to 1,214 active ads (607.0×) between Apr '20 and Mar '26.

Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '261,214

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 243 days
What's stopping you? · since Jul 2025
● Live
Running 96 days
Now Try The NEW Course Pack · since Dec 2025
● Live
Running 90 days
Now Try The NEW Course Pack · since Dec 2025
● Live
Running 89 days
Now Try The NEW Course Pack · since Dec 2025
● Live
Running 65 days
Now Try The NEW Course Pack · since Jan 2026
● Live
Running 26 days
Now Try The NEW Course Pack · since Feb 2026
● Live
Running 25 days
Now Try The NEW Course Pack · since Feb 2026
● Live
Running 23 days
Now Try The NEW Course Pack · since Feb 2026
● Live
Running 22 days
What's stopping you? · since Feb 2026

Format mix

Text Overlay86%
Image12%
Unknown1%
Video1%
Screenshot0%
N/A0%

Hook types

Direct Offer46%
Question30%
New Launch12%
Curiosity Gap8%
Testimonial4%
Social Proof2%

Recently launched

Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is Noom running?
Noom has 129 active ads right now, out of 1,214 tracked since Apr 2020.
What is Noom's longest-running ad?
Their longest-running ad has stayed live 2154 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Noom ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.