Noom

Noom’s Meta Ad Strategy

Tracked since Apr 2020 · Health App

● Tracked over time
Total ads tracked
1,311
Active now
218
Longest-running ad
2154 days
Avg ad lifespan
160 days

Ad volume over time

the data competitors don’t show

Noom went from 2 to 1,249 active ads (624.5×) between Apr '20 and Mar '26.

Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '261,249

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 585 days
{{product.name}} · since Mar 2025
Log in to unlock● Live
Running 585 days
{{product.name}} · since Mar 2025
Log in to unlock● Live
Running 584 days
Now Try The NEW Course Pack · since Mar 2025
Log in to unlock● Live
Running 578 days
{{product.name}} · since Mar 2025
Log in to unlock● Live
Running 571 days
{{product.name}} · since Apr 2025
Log in to unlock● Live
Running 565 days
{{product.name}} · since Apr 2025
Log in to unlock● Live
Running 538 days
{{product.name}} · since May 2025
Log in to unlock● Live
Running 496 days
{{product.name}} · since Jun 2025
Log in to unlock● Live
Running 496 days
{{product.name}} · since Jun 2025

Format mix

Text Overlay86%
Image12%
Video1%
Unknown1%
Screenshot0%
N/A0%

Hook types

Direct Offer46%
Question30%
New Launch12%
Curiosity Gap8%
Testimonial4%
Social Proof2%

Recently launched

Oct 2026
Oct 2026
Sep 2026
Sep 2026
Sep 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Noom running?
Noom has 218 active ads right now, out of 1,311 tracked since Apr 2020.
What is Noom's longest-running ad?
Their longest-running ad has stayed live 2154 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Noom ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.