Nykaa’s Meta Ad Strategy

Tracked since May 2025 · Saas

● Tracked over time

Total ads tracked

120

Active now

100

Longest-running ad

445 days

Avg ad lifespan

156 days

Ad volume over time

the data competitors don’t show

Nykaa went from 1 to 120 active ads (120.0×) between May '25 and Aug '26.

Signal: started testing video creative around May '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live

Running 445 days

{{product.name}} · since May 2025

● Live

Running 440 days

Say Bye to Buildup · since Jun 2025

● Live

Running 440 days

Glow on a budget! · since Jun 2025

● Live

Running 440 days

Glow with French Skincare! · since Jun 2025

● Live

Running 440 days

Find Your Perfect Blush! · since Jun 2025

● Live

Running 440 days

Nykaa's K-Beauty Collection · since Jun 2025

● Live

Running 440 days

Grab your Beauty Staples at Nykaa! · since Jun 2025

● Live

Running 435 days

Perfect Sunscreens for Every Skin Type · since Jun 2025

● Live

Running 434 days

Perfect Lip Combos You Need · since Jun 2025

Format mix

Studio Product56%

Screenshot16%

Ugc Lifestyle12%

Text Overlay8%

Lifestyle4%

Ugc Talking Head4%

Hook types

Direct Offer42%

Curiosity Gap21%

New Launch13%

Problem Agitation13%

Aspirational8%

Social Proof4%

Recently launched

Aug 2026

Frequently asked

How many Meta ads is Nykaa running?

Nykaa has 100 active ads right now, out of 120 tracked since May 2025.

What is Nykaa's longest-running ad?

Their longest-running ad has stayed live 445 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.

Where does this Nykaa ad data come from?

The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.

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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.