Nykaa Fashion

Nykaa Fashion’s Meta Ad Strategy

Tracked since Jul 2025 · Saas

● Tracked over time
Total ads tracked
292
Active now
270
Longest-running ad
443 days
Avg ad lifespan
31 days

Ad volume over time

the data competitors don’t show

Nykaa Fashion went from 1 to 204 active ads (204.0×) between Jul '25 and Oct '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26204

Signal: started testing video creative around Aug '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 189 days
default_collection_headline · since Apr 2026
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Running 187 days
default_collection_headline · since Apr 2026
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Running 98 days
AFRM Savoy Dress · since Jul 2026
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Running 98 days
{{product.name}} · since Jul 2026
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Running 86 days
𝐍𝐲𝐤𝐝 𝐛𝐲 𝐍𝐲𝐤𝐚𝐚 on Nykaa Fashion · since Aug 2026
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Running 86 days
{{product.name}} · since Aug 2026
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Running 86 days
{{product.name}} · since Aug 2026
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Running 84 days
𝐍𝐲𝐤𝐝 𝐛𝐲 𝐍𝐲𝐤𝐚𝐚 on Nykaa Fashion · since Aug 2026
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Running 79 days
{{product.name}} · since Jul 2026

Format mix

Studio Product76%
Slideshow20%
Ugc Lifestyle4%

Hook types

Direct Offer68%
Problem Agitation24%
Authority4%
Question4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

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Frequently asked

How many Meta ads is Nykaa Fashion running?
Nykaa Fashion has 270 active ads right now, out of 292 tracked since Jul 2025.
What is Nykaa Fashion's longest-running ad?
Their longest-running ad has stayed live 443 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Nykaa Fashion ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.