NYTGames

NYTGames ’s Meta Ad Strategy

Tracked since Feb 2026 · General

● Tracked over time
Total ads tracked
23
Active now
4
Longest-running ad
189 days
Avg ad lifespan
146 days

Ad volume over time

the data competitors don’t show

NYTGames went from 12 to 23 active ads (1.9×) between Feb '26 and Aug '26.

Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2623

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 81 days
Sale: 75% Off · since Jun 2026
● Live
Running 81 days
Sale: 75% Off · since Jun 2026
● Live
Running 4 days
Sale: 75% Off · since Aug 2026
● Live
Running 1 days
Sale: 75% Off · since Aug 2026
Running 189 days
{{product.name}} · since Feb 2026
Running 189 days
{{product.name}} · since Feb 2026
Running 189 days
{{product.name}} · since Feb 2026
Running 189 days
{{product.name}} · since Feb 2026
Running 189 days
{{product.name}} · since Feb 2026

Format mix

Text Overlay61%
Ugc Talking Head22%
Ugc Lifestyle17%

Hook types

Direct Offer78%
Question13%
Authority4%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Jun 2026
Jun 2026
Jun 2026
Jun 2026

Frequently asked

How many Meta ads is NYTGames running?
NYTGames has 4 active ads right now, out of 23 tracked since Feb 2026.
What is NYTGames 's longest-running ad?
Their longest-running ad has stayed live 189 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this NYTGames ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.