NYX Professional Makeup

NYX Professional Makeup’s Meta Ad Strategy

Tracked since Aug 2026 · General

● Tracked over time
Total ads tracked
100
Active now
100
Longest-running ad
29 days
Avg ad lifespan
10 days

Ad volume over time

the data competitors don’t show

NYX Professional Makeup went from 5 to 100 active ads (20.0×) between Aug '26 and Sep '26.

Aug '26Sep '26100

Signal: started testing video creative around Sep '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 29 days
{{product.name}} · since Aug 2026
Running 29 days
{{product.name}} · since Aug 2026
Running 27 days
Poolside essentials: SPF, your favorite sunnies, and Smushy SOS. · since Aug 2026
Running 27 days
Lingerie... but make it metallic. 🤫✨ · since Aug 2026
Running 27 days
did we get it right? comment your sign below! 💖 · since Aug 2026
Running 18 days
<< !אל תפספסו את החגיגה · since Sep 2026
Running 18 days
<< בואו להרים איתנו · since Sep 2026
Running 18 days
<< למסיבת ההפתעה · since Sep 2026
Running 18 days
<< בואו להרים איתנו · since Sep 2026

Format mix

Studio Product64%
Text Overlay24%
Animation12%

Hook types

Direct Offer68%
Contrarian16%
Curiosity Gap8%
Question4%
Story4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is NYX Professional Makeup running?
NYX Professional Makeup has 100 active ads right now, out of 100 tracked since Aug 2026.
What is NYX Professional Makeup's longest-running ad?
Their longest-running ad has stayed live 29 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this NYX Professional Makeup ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.