O Boticário

O Boticário’s Meta Ad Strategy

Tracked since May 2021 · Saas

● Tracked over time
Total ads tracked
112
Active now
100
Longest-running ad
1920 days
Avg ad lifespan
110 days

Ad volume over time

the data competitors don’t show

O Boticário went from 2 to 112 active ads (56.0×) between May '21 and Aug '26.

May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26112

Signal: started testing video creative around May '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 134 days
{{product.name}} · since Apr 2026
● Live
Running 123 days
{{product.name}} · since Apr 2026
● Live
Running 99 days
{{product.name}} · since May 2026
● Live
Running 91 days
Falou de Siage, falou de lucro · since May 2026
● Live
Running 77 days
{{product.name}} · since Jun 2026
● Live
Running 77 days
{{product.name}} · since Jun 2026
● Live
Running 68 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
Vem lucrar mais no app! · since Jun 2026
● Live
Running 63 days
{{product.name}} · since Jun 2026

Format mix

Studio Product96%
Ugc Talking Head4%

Hook types

Question36%
Direct Offer28%
Problem Agitation20%
Social Proof12%
Trend Based4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is O Boticário running?
O Boticário has 100 active ads right now, out of 112 tracked since May 2021.
What is O Boticário's longest-running ad?
Their longest-running ad has stayed live 1920 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this O Boticário ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.