O Primo Rico

O Primo Rico’s Meta Ad Strategy

Tracked since Jan 2022 · General

● Tracked over time
Total ads tracked
114
Active now
101
Longest-running ad
1755 days
Avg ad lifespan
81 days

Ad volume over time

the data competitors don’t show

O Primo Rico went from 3 to 114 active ads (38.0×) between Jan '22 and Nov '26.

Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26114

Signal: started testing video creative around Jan '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 68 days
Confraria • Thiago Nigro • Bruno Perini · since Sep 2026
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Running 68 days
Confraria • Thiago Nigro • Bruno Perini · since Sep 2026
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Running 68 days
Confraria • Thiago Nigro • Bruno Perini · since Sep 2026
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Running 68 days
Confraria • Thiago Nigro • Bruno Perini · since Sep 2026
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Running 67 days
Você faturou alto, construiu um negócio sólido... mas ainda é o · since Sep 2026
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Running 67 days
Você faturou alto, construiu um negócio sólido... mas ainda é o · since Sep 2026
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Running 65 days
Você faturou alto, construiu um negócio sólido... mas ainda é o · since Sep 2026
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Running 64 days
Você faturou alto, construiu um negócio sólido... mas ainda é o · since Sep 2026
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Running 57 days
Você faturou alto, construiu um negócio sólido... mas ainda é o · since Sep 2026

Format mix

Ugc Talking Head64%
Text Overlay36%

Hook types

Problem Agitation92%
Statistic8%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

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Frequently asked

How many Meta ads is O Primo Rico running?
O Primo Rico has 101 active ads right now, out of 114 tracked since Jan 2022.
What is O Primo Rico's longest-running ad?
Their longest-running ad has stayed live 1755 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this O Primo Rico ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.