Octopus Energy

Octopus Energy’s Meta Ad Strategy

Tracked since May 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2295 days
Avg ad lifespan
108 days

Ad volume over time

the data competitors don’t show

Octopus Energy went from 1 to 120 active ads (120.0×) between May '20 and Aug '26.

May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 89 days
{{product.name}} · since May 2026
● Live
Running 89 days
{{product.name}} · since May 2026
● Live
Running 89 days
Get a quote today · since May 2026
● Live
Running 88 days
Switch to Octopus, too · since May 2026
● Live
Running 87 days
Get a quote today · since May 2026
● Live
Running 80 days
{{product.name}} · since May 2026
● Live
Running 80 days
{{product.name}} · since May 2026
● Live
Running 80 days
🔥 Heat Your Home Without Gas · since May 2026
● Live
Running 80 days
{{product.name}} · since May 2026

Format mix

Ugc Talking Head32%
Animation28%
Text Overlay16%
Ugc Lifestyle12%
Screenshot8%
Studio Product4%

Hook types

Direct Offer38%
Authority17%
Social Proof17%
Curiosity Gap13%
Contrarian8%
Problem Agitation8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Octopus Energy running?
Octopus Energy has 100 active ads right now, out of 120 tracked since May 2020.
What is Octopus Energy's longest-running ad?
Their longest-running ad has stayed live 2295 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Octopus Energy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.