Olaplex

Olaplex’s Meta Ad Strategy

Tracked since Jun 2021 · Beauty

● Tracked over time
Total ads tracked
914
Active now
49
Longest-running ad
1732 days
Avg ad lifespan
168 days

Ad volume over time

the data competitors don’t show

Olaplex went from 10 to 911 active ads (91.1×) between Jun '21 and Mar '26.

Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26911

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 32 days
3-Minute Hair Transformation · since Mar 2026
● Live
Running 32 days
Get Stronger, Softer Hair Now · since Mar 2026
● Live
Running 32 days
3-Minute Hair Transformation · since Mar 2026
● Live
Running 32 days
#olaplexpartner Everyone's favorite no.3 hair treatment from @ol · since Mar 2026
● Live
Running 32 days
3 minutes to repaired, protected, and softer hair. · since Mar 2026
● Live
Running 27 days
Introducing No.3PLUS Complete Repair Pre-Shampoo Treatment – OLA · since Mar 2026
● Live
Running 25 days
The easiest step in my hair wash routine that makes the biggest · since Mar 2026
● Live
Running 21 days
With regular colour & heat styling, I focus on maintaining stren · since Mar 2026
● Live
Running 19 days
If your hair is feeling dry and weak, try OLAPLEX N°3 PLUS. · since Mar 2026

Format mix

Studio Product61%
Text Overlay26%
Ugc Lifestyle11%
Unknown1%
Before After0%
N/A0%

Hook types

Direct Offer74%
Problem Agitation14%
Testimonial5%
Question3%
Before After3%
New Launch2%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is Olaplex running?
Olaplex has 49 active ads right now, out of 914 tracked since Jun 2021.
What is Olaplex's longest-running ad?
Their longest-running ad has stayed live 1732 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Olaplex ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.