Olaplex

Olaplex’s Meta Ad Strategy

Tracked since Jun 2021 · Beauty

● Tracked over time
Total ads tracked
1,019
Active now
147
Longest-running ad
1732 days
Avg ad lifespan
156 days

Ad volume over time

the data competitors don’t show

Olaplex went from 10 to 911 active ads (91.1×) between Jun '21 and Mar '26.

Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26911

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 46 days
Giving my dry hair the extra love it needs lately 👼🏻 @olaple · since Sep 2026
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Running 46 days
Nothing like a good wash day soft, shiny & healthy-looking  · since Sep 2026
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Running 45 days
the damage repair routine that I swear by @olaplex #olaplexp · since Sep 2026
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Running 32 days
Stronger Hair With Every Wash · since Sep 2026
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Running 32 days
Are you using too much (or not enough) conditioner? Here’s h · since Sep 2026
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Running 32 days
Stronger Hair With Every Wash · since Sep 2026
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Running 32 days
Are you using too much (or not enough) conditioner? Here’s h · since Sep 2026
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Running 32 days
Stronger Hair With Every Wash · since Sep 2026
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Running 32 days
Turn up the volume and let the healthy hair-SMR do the talki · since Sep 2026

Format mix

Studio Product61%
Text Overlay26%
Ugc Lifestyle11%
Unknown1%
Before After0%
N/A0%

Hook types

Direct Offer74%
Problem Agitation14%
Testimonial5%
Question3%
Before After3%
New Launch2%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Olaplex running?
Olaplex has 147 active ads right now, out of 1,019 tracked since Jun 2021.
What is Olaplex's longest-running ad?
Their longest-running ad has stayed live 1732 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Olaplex ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.