Ooni

Ooni’s Meta Ad Strategy

Tracked since Jun 2021 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1902 days
Avg ad lifespan
119 days

Ad volume over time

the data competitors don’t show

Ooni went from 4 to 120 active ads (30.0×) between Jun '21 and Aug '26.

Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Mar '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 110 days
{{product.name}} · since May 2026
● Live
Running 110 days
More than just pizza · since May 2026
● Live
Running 110 days
Discover Koda 2 · since May 2026
● Live
Running 110 days
Rated excellent on TrustPilot · since May 2026
● Live
Running 109 days
The pizza ovens everyone’s talking about · since May 2026
● Live
Running 97 days
More than just pizza · since May 2026
● Live
Running 96 days
Koda 2 Pro · since May 2026
● Live
Running 96 days
{{product.name}} · since May 2026
● Live
Running 96 days
{{product.name}} · since May 2026

Format mix

Studio Product72%
Ugc Lifestyle28%

Hook types

Direct Offer48%
Authority16%
Social Proof16%
Contrarian8%
Statistic8%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Ooni running?
Ooni has 100 active ads right now, out of 120 tracked since Jun 2021.
What is Ooni's longest-running ad?
Their longest-running ad has stayed live 1902 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ooni ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.