OpenAI

OpenAI’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
353 days
Avg ad lifespan
45 days

Ad volume over time

the data competitors don’t show

OpenAI went from 1 to 120 active ads (120.0×) between Aug '25 and Aug '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Dec '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 21 days
Building AI infrastructure with the Effingham County community · since Jul 2026
● Live
Running 21 days
Building AI infrastructure with the Effingham County community · since Jul 2026
● Live
Running 21 days
Building AI infrastructure with the Effingham County community · since Jul 2026
● Live
Running 21 days
Building AI infrastructure with the Effingham County community · since Jul 2026
● Live
Running 21 days
Building AI infrastructure with the Effingham County community · since Jul 2026
● Live
Running 20 days
{{product.name}} · since Jul 2026
● Live
Running 20 days
{{product.name}} · since Jul 2026
● Live
Running 20 days
{{product.name}} · since Jul 2026
● Live
Running 19 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay36%
Ugc Lifestyle32%
Studio Product16%
Screenshot8%
Ugc Talking Head8%

Hook types

Problem Agitation36%
Direct Offer20%
Testimonial16%
Contrarian12%
Question12%
Aspirational4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is OpenAI running?
OpenAI has 100 active ads right now, out of 120 tracked since Aug 2025.
What is OpenAI's longest-running ad?
Their longest-running ad has stayed live 353 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this OpenAI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.