OUAI

OUAI’s Meta Ad Strategy

Tracked since Nov 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
344 days
Avg ad lifespan
72 days

Ad volume over time

the data competitors don’t show

OUAI went from 3 to 120 active ads (40.0×) between Nov '25 and Oct '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 268 days
{{product.name}} · since Jan 2026
Running 212 days
{{product.name}} · since Mar 2026
Running 212 days
{{product.name}} · since Mar 2026
Running 191 days
REPAIR YOUR HAIR IN JUST 3 MINUTES · since Apr 2026
Running 170 days
NEW BOND REPAIR BALM · since May 2026
Running 107 days
{{product.name}} · since Jul 2026
Running 107 days
{{product.name}} · since Jul 2026
Running 106 days
{{product.name}} · since Jul 2026
Running 106 days
{{product.name}} · since Jul 2026

Format mix

Studio Product64%
Ugc Lifestyle20%
Text Overlay16%

Hook types

Social Proof54%
Curiosity Gap13%
Problem Agitation13%
Question13%
Testimonial4%
Direct Offer4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is OUAI running?
OUAI has 100 active ads right now, out of 120 tracked since Nov 2025.
What is OUAI's longest-running ad?
Their longest-running ad has stayed live 344 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this OUAI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.