Overtime’s Meta Ad Strategy

Tracked since Dec 2025 · General

● Tracked over time

Total ads tracked

120

Active now

100

Longest-running ad

246 days

Avg ad lifespan

85 days

Ad volume over time

the data competitors don’t show

Overtime went from 15 to 120 active ads (8.0×) between Dec '25 and Aug '26.

Signal: started testing video creative around Dec '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live

Running 228 days

Crazy. Crunchy. Chewy. SHAQ-A-LICIOUS SLAMS Gummies dunk big fla · since Jan 2026

● Live

Running 228 days

Crazy. Crunchy. Chewy. SHAQ-A-LICIOUS SLAMS Gummies dunk big fla · since Jan 2026

● Live

Running 228 days

Crazy. Crunchy. Chewy. SHAQ-A-LICIOUS SLAMS Gummies dunk big fla · since Jan 2026

● Live

Running 228 days

Crazy. Crunchy. Chewy. · since Jan 2026

● Live

Running 173 days

Get one line of Unlimited high-speed data for $25/mo. when you s · since Mar 2026

● Live

Running 142 days

Keep going, your dreams are within reach. · since Apr 2026

● Live

Running 142 days

Keep going, your dreams are within reach. · since Apr 2026

● Live

Running 141 days

Zachariah stays ready. 😤💯 @ramtrucks · since Apr 2026

● Live

Running 134 days

Take it from the one and only Ray Hudson: Continental Tire and s · since Apr 2026

Format mix

Studio Product56%

Text Overlay16%

Ugc Lifestyle16%

Ugc Talking Head12%

Hook types

Authority36%

Direct Offer28%

Curiosity Gap20%

Story8%

Contrarian4%

Social Proof4%

Recently launched

Aug 2026

Frequently asked

How many Meta ads is Overtime running?

Overtime has 100 active ads right now, out of 120 tracked since Dec 2025.

What is Overtime's longest-running ad?

Their longest-running ad has stayed live 246 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.

Where does this Overtime ad data come from?

The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.

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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.