Palmer's

Palmer's’s Meta Ad Strategy

Tracked since Feb 2021 · General

● Tracked over time
Total ads tracked
103
Active now
100
Longest-running ad
2024 days
Avg ad lifespan
60 days

Ad volume over time

the data competitors don’t show

Palmer's went from 1 to 103 active ads (103.0×) between Feb '21 and Aug '26.

Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26103

Signal: started testing video creative around Dec '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 300 days
Ready, Set, Glow · since Nov 2025
● Live
Running 148 days
Visibly Firms & Tones or Get Snatched · since Apr 2026
● Live
Running 148 days
Visibly Firms & Tones or Get Snatched · since Apr 2026
● Live
Running 141 days
Glow, Revealed · since Apr 2026
● Live
Running 137 days
Indulge your skin · since Apr 2026
● Live
Running 105 days
firming lymphatic massage routine featuring @Palmer's Brazilian · since May 2026
● Live
Running 83 days
Fade imperfections away · since Jun 2026
● Live
Running 83 days
Target Hyperpigmentation · since Jun 2026
● Live
Running 83 days
Fade imperfections away · since Jun 2026

Format mix

Ugc Lifestyle42%
Studio Product29%
Text Overlay17%
Slideshow4%
Before After4%
Carousel4%

Hook types

Direct Offer45%
Curiosity Gap18%
Story9%
Problem Agitation9%
Question9%
Social Proof9%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Palmer's running?
Palmer's has 100 active ads right now, out of 103 tracked since Feb 2021.
What is Palmer's's longest-running ad?
Their longest-running ad has stayed live 2024 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Palmer's ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.