Paper Republic Notebooks

Paper Republic Notebooks’s Meta Ad Strategy

Tracked since May 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
912 days
Avg ad lifespan
97 days

Ad volume over time

the data competitors don’t show

Paper Republic Notebooks went from 1 to 120 active ads (120.0×) between May '24 and Nov '26.

May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26120

Signal: started testing video creative around Dec '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 67 days
30% OFF the grand voyageur | leather journal · since Sep 2026
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Running 65 days
start your journaling routine · since Sep 2026
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Running 52 days
your first journal, 30% off · since Sep 2026
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Running 41 days
Paper Republic Notebooks · since Oct 2026
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Running 41 days
2027 Weekly Planner Bundle · since Oct 2026
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Running 41 days
Paper Republic Notebooks · since Oct 2026
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Running 41 days
same journal. new year. · since Oct 2026
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Running 41 days
2027 Weekly Planner Bundle · since Oct 2026
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Running 41 days
2027 Weekly Planner Bundle · since Oct 2026

Format mix

Studio Product72%
Text Overlay16%
Ugc Lifestyle8%
Ugc Talking Head4%

Hook types

Question54%
Direct Offer21%
Curiosity Gap8%
Contrarian8%
Authority4%
Problem Agitation4%

Recently launched

Nov 2026
Nov 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Paper Republic Notebooks running?
Paper Republic Notebooks has 100 active ads right now, out of 120 tracked since May 2024.
What is Paper Republic Notebooks's longest-running ad?
Their longest-running ad has stayed live 912 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Paper Republic Notebooks ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.