Papier’s Meta Ad Strategy
Tracked since Jul 2025 · General
Total ads tracked
168
Active now
144
Longest-running ad
441 days
Avg ad lifespan
97 days
Ad volume over time
the data competitors don’t showPapier went from 4 to 156 active ads (39.0×) between Jul '25 and Sep '26.
Signal: started testing video creative around Jul '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 166 days
{{product.name}} · since May 2026
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Running 145 days
{{product.name}} · since Jun 2026
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Running 143 days
{{product.name}} · since Jun 2026
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Running 140 days
Des pages pour tout 🎀 · since Jun 2026
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Running 125 days
{{product.name}} · since Jun 2026
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Running 125 days
{{product.name}} · since Jun 2026
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Running 125 days
{{product.name}} · since Jun 2026
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Running 125 days
{{product.name}} · since Jun 2026
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Running 117 days
never too late to start a new page. my new favorite morning · since Jul 2026
Format mix
Studio Product52%
Ugc Lifestyle36%
Text Overlay12%
Hook types
Direct Offer44%
Story28%
Curiosity Gap12%
Contrarian8%
Authority4%
Problem Agitation4%
Recently launched
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Frequently asked
How many Meta ads is Papier running?
Papier has 144 active ads right now, out of 168 tracked since Jul 2025.
What is Papier's longest-running ad?
Their longest-running ad has stayed live 441 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Papier ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.