Perfume.com

Perfume.com’s Meta Ad Strategy

Tracked since Apr 2024 · General

● Tracked over time
Total ads tracked
44
Active now
24
Longest-running ad
868 days
Avg ad lifespan
303 days

Ad volume over time

the data competitors don’t show

Perfume.com went from 4 to 44 active ads (11.0×) between Apr '24 and Aug '26.

Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2644

Signal: started testing video creative around Nov '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 162 days
{{product.name}} · since Mar 2026
● Live
Running 162 days
{{product.name}} · since Mar 2026
● Live
Running 162 days
{{product.name}} · since Mar 2026
● Live
Running 162 days
{{product.name}} · since Mar 2026
● Live
Running 162 days
{{product.name}} · since Mar 2026
● Live
Running 142 days
{{product.name}} · since Apr 2026
● Live
Running 142 days
Spring Forward to Savings! · since Apr 2026
● Live
Running 142 days
Savings & Free Shipping · since Apr 2026
● Live
Running 141 days
Savings & Free Shipping · since Apr 2026

Format mix

Studio Product92%
Ugc Lifestyle4%
Ugc Talking Head4%

Hook types

Direct Offer64%
Social Proof12%
Statistic12%
Aspirational4%
Authority4%
Story4%

Recently launched

Aug 2026
Aug 2026
Jun 2026
Jun 2026
Jun 2026
Jun 2026

Frequently asked

How many Meta ads is Perfume.com running?
Perfume.com has 24 active ads right now, out of 44 tracked since Apr 2024.
What is Perfume.com's longest-running ad?
Their longest-running ad has stayed live 868 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Perfume.com ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.