Perplexity AI’s Meta Ad Strategy
Tracked since Sep 2025 · General
Total ads tracked
196
Active now
176
Longest-running ad
350 days
Avg ad lifespan
66 days
Ad volume over time
the data competitors don’t showPerplexity AI went from 8 to 196 active ads (24.5×) between Sep '25 and Aug '26.
Signal: started testing video creative around Sep '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 185 days
Unlimited and Cited. · since Feb 2026
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Running 172 days
Unlimited and Cited. · since Mar 2026
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Running 150 days
Introducing Computer · since Mar 2026
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Running 150 days
Introducing Computer · since Mar 2026
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Running 137 days
Introducing Computer · since Apr 2026
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Running 125 days
Perplexity Computer · since Apr 2026
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Running 125 days
Introducing Computer · since Apr 2026
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Running 125 days
Perplexity just reinvented the computer, with Computer. · since Apr 2026
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Running 120 days
Introducing Computer · since Apr 2026
Format mix
Ugc Talking Head76%
Screenshot16%
Meme4%
Text Overlay4%
Hook types
Contrarian28%
Direct Offer24%
Problem Agitation24%
Curiosity Gap16%
Question8%
Recently launched
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Frequently asked
How many Meta ads is Perplexity AI running?
Perplexity AI has 176 active ads right now, out of 196 tracked since Sep 2025.
What is Perplexity AI's longest-running ad?
Their longest-running ad has stayed live 350 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Perplexity AI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.