Perplexity AI

Perplexity AI’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
340 days
Avg ad lifespan
87 days

Ad volume over time

the data competitors don’t show

Perplexity AI went from 8 to 120 active ads (15.0×) between Sep '25 and Aug '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 181 days
Unlimited and Cited. · since Feb 2026
● Live
Running 168 days
Unlimited and Cited. · since Mar 2026
● Live
Running 146 days
Introducing Computer · since Mar 2026
● Live
Running 146 days
Introducing Computer · since Mar 2026
● Live
Running 133 days
Introducing Computer · since Apr 2026
● Live
Running 115 days
Introducing Computer · since Apr 2026
● Live
Running 115 days
Perplexity Computer · since Apr 2026
● Live
Running 115 days
Perplexity just reinvented the computer, with Computer. · since Apr 2026
● Live
Running 115 days
Introducing Computer · since Apr 2026

Format mix

Ugc Talking Head76%
Screenshot16%
Meme4%
Text Overlay4%

Hook types

Contrarian28%
Direct Offer24%
Problem Agitation24%
Curiosity Gap16%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Perplexity AI running?
Perplexity AI has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Perplexity AI's longest-running ad?
Their longest-running ad has stayed live 340 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Perplexity AI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.