PestLab

PestLab’s Meta Ad Strategy

Tracked since Jan 2025 · General

● Tracked over time
Total ads tracked
120
Active now
101
Longest-running ad
590 days
Avg ad lifespan
151 days

Ad volume over time

the data competitors don’t show

PestLab went from 1 to 120 active ads (120.0×) between Jan '25 and Aug '26.

Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Jan '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 590 days
Banish Bed Bugs For Good and Sleep Peacefully · since Jan 2025
● Live
Running 520 days
Enjoy a Home Free From Bed Bugs With This Safe, Easy Solution · since Mar 2025
● Live
Running 428 days
Say Goodbye to Bed Bugs Forever · since Jul 2025
● Live
Running 335 days
Enjoy a Home Free From Bed Bugs With This Safe, Easy Solution · since Oct 2025
● Live
Running 311 days
Say Goodbye To Bed Bugs · since Oct 2025
● Live
Running 277 days
{{product.name}} · since Nov 2025
● Live
Running 271 days
Say Goodbye To Bed Bugs · since Dec 2025
● Live
Running 252 days
{{product.name}} · since Dec 2025
● Live
Running 252 days
{{product.name}} · since Dec 2025

Format mix

Text Overlay76%
Ugc Talking Head16%
Ugc Lifestyle8%

Hook types

Problem Agitation52%
Direct Offer32%
Question16%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is PestLab running?
PestLab has 101 active ads right now, out of 120 tracked since Jan 2025.
What is PestLab's longest-running ad?
Their longest-running ad has stayed live 590 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this PestLab ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.