Petco

Petco’s Meta Ad Strategy

Tracked since Sep 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
337 days
Avg ad lifespan
83 days

Ad volume over time

the data competitors don’t show

Petco went from 2 to 120 active ads (60.0×) between Sep '25 and Jul '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 150 days
Petco · since Mar 2026
● Live
Running 150 days
Petco · since Mar 2026
● Live
Running 144 days
{{product.name}} · since Mar 2026
● Live
Running 144 days
{{product.name}} · since Mar 2026
● Live
Running 144 days
{{product.name}} · since Mar 2026
● Live
Running 144 days
{{product.name}} · since Mar 2026
● Live
Running 142 days
{{product.name}} · since Mar 2026
● Live
Running 142 days
Petco · since Mar 2026
● Live
Running 142 days
{{product.name}} · since Mar 2026

Format mix

Studio Product92%
Text Overlay4%
Ugc Talking Head4%

Hook types

Authority44%
Direct Offer40%
Problem Agitation12%
Curiosity Gap4%

Recently launched

Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Petco running?
Petco has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Petco's longest-running ad?
Their longest-running ad has stayed live 337 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Petco ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.