PetMates

PetMates’s Meta Ad Strategy

Tracked since Feb 2025 · General

● Tracked over time
Total ads tracked
71
Active now
51
Longest-running ad
568 days
Avg ad lifespan
109 days

Ad volume over time

the data competitors don’t show

PetMates went from 1 to 71 active ads (71.0×) between Feb '25 and Sep '26.

Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2671

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 89 days
{{product.name}} · since Jun 2026
Running 89 days
{{product.name}} · since Jun 2026
Running 66 days
{{product.name}} · since Jul 2026
Running 66 days
{{product.name}} · since Jul 2026
Running 66 days
{{product.name}} · since Jul 2026
Running 66 days
{{product.name}} · since Jul 2026
Running 66 days
{{product.name}} · since Jul 2026
Running 66 days
{{product.name}} · since Jul 2026
Running 66 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay44%
Ugc Lifestyle36%
Meme12%
Studio Product4%
Ugc Talking Head4%

Hook types

Problem Agitation44%
Direct Offer36%
Question8%
Curiosity Gap4%
Social Proof4%
Statistic4%

Recently launched

Sep 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is PetMates running?
PetMates has 51 active ads right now, out of 71 tracked since Feb 2025.
What is PetMates's longest-running ad?
Their longest-running ad has stayed live 568 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this PetMates ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.