PetStore Direct

PetStore Direct’s Meta Ad Strategy

Tracked since Jul 2024 · Ecommerce

● Tracked over time
Total ads tracked
100
Active now
100
Longest-running ad
785 days
Avg ad lifespan
260 days

Ad volume over time

the data competitors don’t show

PetStore Direct went from 6 to 100 active ads (16.7×) between Jul '24 and Sep '26.

Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26100

Signal: started testing video creative around Jul '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 785 days
{{product.name}} · since Jul 2024
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Running 781 days
{{product.name}} · since Jul 2024
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Running 781 days
{{product.name}} · since Jul 2024
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Running 781 days
NEW OPAL Special Edition · since Jul 2024
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Running 781 days
{{product.name}} · since Jul 2024
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Running 781 days
{{product.name}} · since Jul 2024
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Running 751 days
{{product.name}} · since Aug 2024
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Running 740 days
{{product.name}} · since Aug 2024
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Running 727 days
{{product.name}} · since Sep 2024

Format mix

Studio Product52%
Ugc Lifestyle20%
Text Overlay16%
Screenshot12%

Hook types

Social Proof36%
Authority28%
Direct Offer20%
Curiosity Gap12%
Statistic4%

Recently launched

Sep 2026
Sep 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is PetStore Direct running?
PetStore Direct has 100 active ads right now, out of 100 tracked since Jul 2024.
What is PetStore Direct's longest-running ad?
Their longest-running ad has stayed live 785 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this PetStore Direct ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.