Pettable

Pettable’s Meta Ad Strategy

Tracked since Nov 2022 · General

● Tracked over time
Total ads tracked
74
Active now
68
Longest-running ad
1422 days
Avg ad lifespan
140 days

Ad volume over time

the data competitors don’t show

Pettable went from 6 to 74 active ads (12.3×) between Nov '22 and Oct '26.

Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '2674

Signal: started testing video creative around Nov '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 41 days
Legitimate, clinician-led, and convenient. · since Sep 2026
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Running 41 days
Facing Breed Restrictions? See If You Qualify · since Sep 2026
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Running 41 days
Legitimate, clinician-led, and convenient. · since Sep 2026
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Running 41 days
Legitimate, legally vetted, and convenient. · since Sep 2026
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Running 41 days
Avoid Pet Rent 💸 · since Sep 2026
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Running 41 days
Moving With a Pet? Start Here · since Sep 2026
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Running 41 days
Trusted by 300,000+ Pet Owners · since Sep 2026
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Running 41 days
ESA Letter = No Pet Fees or Restrictions · since Sep 2026
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Running 41 days
Move Together, Pets Included · since Sep 2026

Format mix

Ugc Lifestyle32%
Text Overlay24%
Ugc Talking Head24%
Screenshot20%

Hook types

Problem Agitation35%
Question30%
Contrarian17%
Direct Offer9%
Curiosity Gap4%
Social Proof4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Pettable running?
Pettable has 68 active ads right now, out of 74 tracked since Nov 2022.
What is Pettable's longest-running ad?
Their longest-running ad has stayed live 1422 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Pettable ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.