Planet Fitness

Planet Fitness’s Meta Ad Strategy

Tracked since Dec 2025 · Saas

● Tracked over time
Total ads tracked
113
Active now
100
Longest-running ad
318 days
Avg ad lifespan
22 days

Ad volume over time

the data competitors don’t show

Planet Fitness went from 1 to 113 active ads (113.0×) between Dec '25 and Oct '26.

Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26113

Signal: started testing video creative around Mar '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 47 days
it isn’t truly a gym sesh if I don’t say bye to my fav people at · since Sep 2026
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Running 14 days
JOIN PLANET FITNESS · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026
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Running 13 days
Join Today! · since Oct 2026

Format mix

Text Overlay96%
Ugc Lifestyle4%

Hook types

Direct Offer96%
Contrarian4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Planet Fitness running?
Planet Fitness has 100 active ads right now, out of 113 tracked since Dec 2025.
What is Planet Fitness's longest-running ad?
Their longest-running ad has stayed live 318 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Planet Fitness ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.