Plex Pro

Plex Pro’s Meta Ad Strategy

Tracked since Sep 2019 · Health App

● Tracked over time
Total ads tracked
78
Active now
77
Longest-running ad
2523 days
Avg ad lifespan
64 days

Ad volume over time

the data competitors don’t show

Plex Pro went from 1 to 78 active ads (78.0×) between Sep '19 and Aug '26.

Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2678

Signal: started testing video creative around Jun '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 60 days
Download Plex. Watch more. · since Jun 2026
● Live
Running 60 days
{{product.name}} · since Jun 2026
● Live
Running 60 days
See what your friends watch. · since Jun 2026
● Live
Running 58 days
{{product.name}} · since Jun 2026
● Live
Running 58 days
{{product.name}} · since Jun 2026
● Live
Running 58 days
{{product.name}} · since Jun 2026
● Live
Running 58 days
{{product.name}} · since Jun 2026
● Live
Running 58 days
{{product.name}} · since Jun 2026
● Live
Running 58 days
Stop the endless scroll. · since Jun 2026

Format mix

Ugc Lifestyle60%
Studio Product12%
Ugc Talking Head12%
Animation8%
Lifestyle4%
Screenshot4%

Hook types

Problem Agitation44%
Direct Offer20%
Social Proof20%
Question16%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Plex Pro running?
Plex Pro has 77 active ads right now, out of 78 tracked since Sep 2019.
What is Plex Pro's longest-running ad?
Their longest-running ad has stayed live 2523 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Plex Pro ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.