Plum Goodness’s Meta Ad Strategy
Tracked since Jul 2026 · Ecommerce
Total ads tracked
100
Active now
100
Longest-running ad
99 days
Avg ad lifespan
28 days
Ad volume over time
the data competitors don’t showPlum Goodness went from 4 to 100 active ads (25.0×) between Jul '26 and Oct '26.
Signal: started testing video creative around Jul '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 99 days
Plum's 2% Niacinamide & Rice Water Gel Cream Moisturizer gives y · since Jul 2026
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Running 99 days
Lightweight Plum hydration with 2% niacinamide helps brighten sk · since Jul 2026
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Running 88 days
{{product.name}} · since Jul 2026
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Running 84 days
Introducing Plum face washes, thoughtfully formulated with skin- · since Jul 2026
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Running 77 days
Introducing Plum face washes, thoughtfully formulated with skin- · since Aug 2026
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Running 76 days
Introducing Plum face washes, thoughtfully formulated with skin- · since Aug 2026
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Running 69 days
With rice water & 2% niacinamide, this dermat-tested formula cle · since Aug 2026
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Running 55 days
Dark spots that just refuse to leave. · since Aug 2026
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Running 55 days
Say hello to Plum’s Black Rice & 10% Niacinamide-TXA Jelly Serum · since Aug 2026
Format mix
Ugc Lifestyle36%
Ugc Talking Head32%
Studio Product20%
Text Overlay12%
Hook types
Direct Offer56%
Authority24%
Problem Agitation12%
Curiosity Gap8%
Recently launched
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Frequently asked
How many Meta ads is Plum Goodness running?
Plum Goodness has 100 active ads right now, out of 100 tracked since Jul 2026.
What is Plum Goodness's longest-running ad?
Their longest-running ad has stayed live 99 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Plum Goodness ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.