Preply

Preply’s Meta Ad Strategy

Tracked since Jun 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
437 days
Avg ad lifespan
64 days

Ad volume over time

the data competitors don’t show

Preply went from 2 to 120 active ads (60.0×) between Jun '25 and Aug '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 149 days
What a unique mix of languages 🇰🇷🇮🇷 · since Mar 2026
● Live
Running 107 days
Améliore ton vocabulaire · since Apr 2026
● Live
Running 64 days
Did you guess it right 🤯 · since Jun 2026
● Live
Running 54 days
Get better at {{product.custom_label_0}} · since Jun 2026
● Live
Running 54 days
{{product.name}} · since Jun 2026
● Live
Running 54 days
Speak {{product.custom_label_0}} Confidently · since Jun 2026
● Live
Running 54 days
Get better at {{product.custom_label_0}} · since Jun 2026
● Live
Running 54 days
{{product.name}} · since Jun 2026
● Live
Running 54 days
Get better at {{product.custom_label_0}} · since Jun 2026

Format mix

Ugc Talking Head50%
Ugc Lifestyle33%
Meme4%
Before After4%
Text Overlay4%
Studio Product4%

Hook types

Problem Agitation33%
Social Proof21%
Curiosity Gap17%
Direct Offer17%
Statistic8%
Aspiration4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Preply running?
Preply has 100 active ads right now, out of 120 tracked since Jun 2025.
What is Preply's longest-running ad?
Their longest-running ad has stayed live 437 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Preply ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.