Prolific

Prolific’s Meta Ad Strategy

Tracked since Sep 2025 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
371 days
Avg ad lifespan
32 days

Ad volume over time

the data competitors don’t show

Prolific went from 1 to 120 active ads (120.0×) between Sep '25 and Sep '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Sep '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 8 days
Get free tickets to Outliers · since Sep 2026
Running 7 days
Prolific · since Sep 2026
Running 6 days
Download the guide · since Sep 2026
Running 6 days
The real drivers of consumer spending · since Sep 2026
Running 6 days
Download the guide · since Sep 2026
Running 6 days
Download the report · since Sep 2026
Running 6 days
Download the report · since Sep 2026
Running 6 days
Download the report · since Sep 2026
Running 6 days
The real drivers of consumer spending · since Sep 2026

Format mix

Text Overlay96%
Ugc Talking Head4%

Hook types

Statistic56%
Curiosity Gap28%
Contrarian16%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Prolific running?
Prolific has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Prolific's longest-running ad?
Their longest-running ad has stayed live 371 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Prolific ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.