Protective Life

Protective Life’s Meta Ad Strategy

Tracked since Jul 2022 · General

● Tracked over time
Total ads tracked
111
Active now
100
Longest-running ad
1481 days
Avg ad lifespan
129 days

Ad volume over time

the data competitors don’t show

Protective Life went from 3 to 111 active ads (37.0×) between Jul '22 and Aug '26.

Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26111

Signal: started testing video creative around Feb '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 112 days
{{product.name}} · since Apr 2026
● Live
Running 112 days
{{product.name}} · since Apr 2026
● Live
Running 112 days
{{product.name}} · since Apr 2026
● Live
Running 112 days
{{product.name}} · since Apr 2026
● Live
Running 83 days
Protective Life · since May 2026
● Live
Running 82 days
Protective Life · since May 2026
● Live
Running 82 days
{{product.name}} · since May 2026
● Live
Running 82 days
{{product.name}} · since May 2026
● Live
Running 81 days
{{product.name}} · since May 2026

Format mix

Carousel52%
Text Overlay28%
Animation12%
Slideshow8%

Hook types

Problem Agitation64%
Story16%
Statistic8%
Aspirational4%
Authority4%
Direct Offer4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Protective Life running?
Protective Life has 100 active ads right now, out of 111 tracked since Jul 2022.
What is Protective Life's longest-running ad?
Their longest-running ad has stayed live 1481 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Protective Life ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.