Pup Labs

Pup Labs’s Meta Ad Strategy

Tracked since Nov 2025 · Ecommerce

● Tracked over time
Total ads tracked
104
Active now
100
Longest-running ad
332 days
Avg ad lifespan
29 days

Ad volume over time

the data competitors don’t show

Pup Labs went from 2 to 104 active ads (52.0×) between Nov '25 and Oct '26.

Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26104

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 128 days
Heal Your Dog’s Gut (NOW) · since Jun 2026
Running 65 days
Heal Your Dog’s Gut (NOW) · since Aug 2026
Running 64 days
Is Your Dog's Non-Stop Scratching a Sign of a Bigger Problem? · since Aug 2026
Running 64 days
Is Your Dog's Non-Stop Scratching a Sign of a Bigger Problem? · since Aug 2026
Running 64 days
Is Your Dog's Non-Stop Scratching a Sign of a Bigger Problem? · since Aug 2026
Running 64 days
Is Your Dog's Non-Stop Scratching a Sign of a Bigger Problem? · since Aug 2026
Running 64 days
Is Your Dog's Non-Stop Scratching a Sign of a Bigger Problem? · since Aug 2026
Running 64 days
Is Your Dog's Non-Stop Scratching a Sign of a Bigger Problem? · since Aug 2026
Running 54 days
End Your Dog's Joint Pain 👉🏻 · since Aug 2026

Format mix

Text Overlay60%
Studio Product24%
Ugc Talking Head12%
Animation4%

Hook types

Problem Agitation76%
Curiosity Gap12%
Authority4%
Contrarian4%
Statistic4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

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Frequently asked

How many Meta ads is Pup Labs running?
Pup Labs has 100 active ads right now, out of 104 tracked since Nov 2025.
What is Pup Labs's longest-running ad?
Their longest-running ad has stayed live 332 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Pup Labs ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.