Rare Beauty’s Meta Ad Strategy
Tracked since Mar 2026 · General
Total ads tracked
118
Active now
100
Longest-running ad
170 days
Avg ad lifespan
45 days
Ad volume over time
the data competitors don’t showRare Beauty went from 9 to 118 active ads (13.1×) between Mar '26 and Sep '26.
Signal: started testing video creative around Mar '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 170 days
{{product.name}} · since Mar 2026
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Running 151 days
{{product.name}} · since Apr 2026
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Running 42 days
{{product.name}} · since Jul 2026
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Running 39 days
{{product.name}} · since Aug 2026
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Running 39 days
{{product.name}} · since Aug 2026
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Running 37 days
FREE welcome gift · since Aug 2026
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Running 35 days
{{product.name}} · since Aug 2026
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Running 35 days
{{product.name}} · since Aug 2026
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Running 35 days
Rare Fragrance Collection · since Aug 2026
Format mix
Studio Product80%
Ugc Lifestyle16%
Text Overlay4%
Hook types
Direct Offer48%
Curiosity Gap24%
Contrarian12%
Story12%
Question4%
Recently launched
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Frequently asked
How many Meta ads is Rare Beauty running?
Rare Beauty has 100 active ads right now, out of 118 tracked since Mar 2026.
What is Rare Beauty's longest-running ad?
Their longest-running ad has stayed live 170 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rare Beauty ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.