Rate - Guaranteed Rate

Rate - Guaranteed Rate’s Meta Ad Strategy

Tracked since Apr 2021 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1963 days
Avg ad lifespan
174 days

Ad volume over time

the data competitors don’t show

Rate - Guaranteed Rate went from 2 to 120 active ads (60.0×) between Apr '21 and Aug '26.

Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Apr '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 152 days
{{product.name}} · since Mar 2026
● Live
Running 119 days
Level up your living · since Apr 2026
● Live
Running 110 days
Everything buyers need in one place · since Apr 2026
● Live
Running 108 days
{{product.name}} · since May 2026
● Live
Running 104 days
{{product.name}} · since May 2026
● Live
Running 104 days
Renovate and keep your low rate · since May 2026
● Live
Running 104 days
{{product.name}} · since May 2026
● Live
Running 104 days
Fast-Track to Homeownership · since May 2026
● Live
Running 104 days
Rate shows up · since May 2026

Format mix

Text Overlay48%
Ugc Talking Head28%
Ugc Lifestyle12%
Screenshot8%
Animation4%

Hook types

Direct Offer39%
Problem Agitation30%
Testimonial13%
Authority9%
Empathetic4%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Rate - Guaranteed Rate running?
Rate - Guaranteed Rate has 100 active ads right now, out of 120 tracked since Apr 2021.
What is Rate - Guaranteed Rate's longest-running ad?
Their longest-running ad has stayed live 1963 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Rate - Guaranteed Rate ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.