Ray-Ban’s Meta Ad Strategy
Tracked since Jul 2025 · General
Total ads tracked
120
Active now
100
Longest-running ad
404 days
Avg ad lifespan
105 days
Ad volume over time
the data competitors don’t showRay-Ban went from 1 to 120 active ads (120.0×) between Jul '25 and Aug '26.
Signal: started testing video creative around Sep '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 285 days
{{product.name}} · since Nov 2025
● Live
Running 285 days
{{product.name}} · since Nov 2025
● Live
Running 257 days
{{product.name}} · since Dec 2025
● Live
Running 257 days
{{product.name}} · since Dec 2025
● Live
Running 250 days
{{product.name}} · since Dec 2025
● Live
Running 250 days
{{product.name}} · since Dec 2025
● Live
Running 181 days
{{product.name}} · since Feb 2026
● Live
Running 181 days
{{product.name}} · since Feb 2026
● Live
Running 179 days
{{product.name}} · since Feb 2026
Format mix
Studio Product100%
Hook types
Direct Offer72%
Story16%
Curiosity Gap8%
Authority4%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is Ray-Ban running?
Ray-Ban has 100 active ads right now, out of 120 tracked since Jul 2025.
What is Ray-Ban's longest-running ad?
Their longest-running ad has stayed live 404 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ray-Ban ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent
Run ad research on autopilot
AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.